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SALES CALL PLANNING GUIDE



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How to Craft a Powerful Value Proposition

Weak value propositions are the root cause of most failed sales initiative. Yet, most sellers have value propositions that are so "light" that they're easily dismissed by corporate decision makers. In this video, you'll learn strategies you can use to clearly articulate your company's value proposition in a manner that prospective customer's find irresistible.







 
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