By seamlessly integrating with surrounding content, native ads offer a non-disruptive way to engage audiences and drive sales.
This guide explores the best native ad networks, focusing on platforms with extensive reach, precise targeting, and high-quality placements.
We’ll evaluate critical players like Taboola, Outbrain, and others, evaluating their unique features, targeting capabilities, and pricing models.
This post equips both newcomers and seasoned marketers with the insights needed to work through the native advertising landscape and ultimately boost their ROI in an increasingly competitive digital marketplace.
Overview – Best Native Ad Networks
Before discussing each network in detail, let’s examine the key features, targeting options, and pricing models of the top native ad networks in the market.
This overview will help you quickly compare and contrast the different platforms:
| Network | Key Features | Targeting Options | Pricing Model |
|---|---|---|---|
| Taboola | Large publisher network, content discovery | Demographic, behavioral, contextual | CPC, CPM |
| Outbrain | Premium publishers, AI-powered optimization | Interest, device, location | CPC |
| Adsterra | Global reach, multiple ad formats | Geo, device, carrier, OS | CPC, CPM |
| Kargo | Mobile-first, premium publishers | Demographic, behavioral | CPM |
| Revcontent | Content recommendation, engaged audiences | Contextual, behavioral | CPC |
| Bidvertiser | Self-serve platform, real-time bidding | Demographic, geographic, contextual | CPC |
| MGID | Global reach, content recommendation | Demographic, interest-based | CPC, CPM |
| Adyoulike | Social content focus, AI-powered | Contextual, behavioral | CPM |
| Yahoo Gemini | Search and native integration | Demographic, interest, search intent | CPC |
| Nativo | High-quality placements, engagement focus | Contextual, demographic | CPM |
| AdUp | Programmatic, cross-platform reach | Behavioral, contextual | CPM |
Now, let’s look more into these leading native ad networks, exploring their unique features, strengths, and how they can benefit eCommerce businesses.
We’ll provide a comprehensive look at what sets each platform apart in the competitive landscape of native advertising:
1. Taboola
| Feature | Details |
|---|---|
| Reach | 1.4 billion unique users monthly |
| Key Publishers | MSN, NBC News, Business Insider |
| Ad Formats | Content recommendations, in-feed, video |
| Minimum Spend | $10 per day |
Taboola is a leading native advertising platform known for its extensive publisher network and advanced targeting capabilities.
With a reach of over 1.4 billion unique users monthly, Taboola offers eCommerce businesses unparalleled exposure across premium websites.
The platform’s content discovery engine uses machine learning algorithms to match ads with the most relevant audiences, enhancing engagement and conversion rates.
Taboola’s diverse ad formats, including content recommendations and in-feed placements, allow eCommerce brands to integrate their products into users’ browsing experiences seamlessly.
2. Outbrain
| Feature | Details |
|---|---|
| Reach | 1.3 billion users monthly |
| Key Publishers | CNN, BBC, Washington Post |
| Ad Formats | Content recommendations, in-feed |
| Minimum Spend | $20 per day |
Outbrain focuses on delivering high-quality content discovery experiences across premium publisher sites. With sophisticated AI-powered optimization, Outbrain ensures that eCommerce ads reach the most receptive audiences.
The platform’s emphasis on user engagement and content quality makes it an excellent choice for brands looking to build trust and credibility through native advertising.
Outbrain’s extensive network of premium publishers provides eCommerce businesses with access to highly engaged, quality audiences.
3. Adsterra
| Feature | Details |
|---|---|
| Reach | 25 billion ad impressions monthly |
| Key Features | Anti-fraud protection, multiple ad formats |
| Ad Formats | Native, pop-under, banner, push notifications |
| Minimum Deposit | $100 |
Adsterra stands out for its global reach and versatility in ad formats. The network’s robust anti-fraud measures ensure that eCommerce advertisers get genuine, high-quality traffic.
Adsterra’s native ad offerings are complemented by other formats like push notifications, allowing for a multi-channel approach.
The platform’s self-serve interface and detailed targeting options make it accessible for businesses of all sizes, while its global reach is particularly beneficial for eCommerce brands looking to expand into new markets.
4. Kargo
| Feature | Details |
|---|---|
| Reach | 100+ premium publishers |
| Key Features | Mobile-first, high-impact ad units |
| Ad Formats | Native, rich media, video |
| Minimum Spend | Custom packages |
Kargo specializes in mobile-first native advertising solutions, making it an ideal choice for eCommerce brands targeting smartphone users.
The network prides itself on partnerships with premium publishers, ensuring high-quality ad placements. Kargo’s innovative ad formats are designed to capture attention on mobile devices without disrupting the user experience.
For eCommerce businesses looking to enhance their mobile presence and engage users with visually striking ads, Kargo offers a compelling solution.
5. Revcontent
| Feature | Details |
|---|---|
| Reach | 250 billion content recommendations monthly |
| Key Publishers | Forbes, Newsweek |
| Ad Formats | Content recommendations, in-feed |
| Minimum Deposit | $1,000 |
Revcontent focuses on delivering engaging content recommendations to highly targeted audiences. The platform’s emphasis on quality over quantity makes it an excellent choice for eCommerce brands looking to reach specific, engaged user segments.
Revcontent’s advanced targeting capabilities, including interest-based and behavioral targeting, allow for precise audience segmentation.
The network’s commitment to brand safety and content quality ensures that eCommerce ads appear alongside reputable content, enhancing brand perception.
6. Bidvertiser
| Feature | Details |
|---|---|
| Reach | Global network |
| Key Features | Self-serve platform, real-time bidding |
| Ad Formats | Native, display, pop-under |
| Minimum Deposit | $20 |
Bidvertiser offers a self-serve platform with real-time bidding capabilities, making it accessible for eCommerce businesses of all sizes. The network’s diverse ad formats, including native ads, allow for flexible campaign strategies.
Bidvertiser’s granular targeting options enable advertisers to reach specific audience segments based on demographics, interests, and browsing behavior.
The platform’s low entry barrier and transparent pricing make it an attractive option for eCommerce brands looking to experiment with native advertising.
7. MGID
| Feature | Details |
|---|---|
| Reach | 850 million unique visitors monthly |
| Key Publishers | MSN, International Business Times |
| Ad Formats | Content recommendations, in-feed |
| Minimum Deposit | $100 |
MGID is a global native advertising platform known for its content recommendation engine and extensive publisher network.
The platform’s AI-driven technology ensures that eCommerce ads match the most relevant audiences, enhancing engagement and conversion rates.
MGID’s diverse ad formats and placements allow for seamless integration across various content types. The network’s global reach and support for multiple languages make it particularly valuable for eCommerce brands with international ambitions.
8. Adyoulike
| Feature | Details |
|---|---|
| Reach | 200 million unique monthly visitors |
| Key Features | AI-powered semantic targeting |
| Ad Formats | In-feed, in-article, video |
| Minimum Spend | Custom packages |
Adyoulike specializes in native advertising with a focus on social content and AI-powered targeting. The platform’s semantic targeting technology analyzes content in real time to ensure ads are placed in the most relevant contexts.
Adyoulike’s emphasis on creating non-disruptive ad experiences aligns well with eCommerce brands looking to engage users without interrupting their browsing.
The network’s partnerships with premium publishers ensure high-quality ad placements that can enhance brand credibility.
9. Yahoo Gemini
| Feature | Details |
|---|---|
| Reach | 1 billion active users |
| Key Features | Search and native integration |
| Ad Formats | Native, search, video |
| Minimum Spend | $30 per day |
Yahoo Gemini combines search and native advertising capabilities, offering eCommerce businesses a comprehensive platform for reaching potential customers.
The integration of search intent data with native ad placements allows for highly targeted campaigns that can capture users at various stages of the purchase funnel.
Yahoo Gemini’s access to Yahoo’s vast user data and premium publisher network provides eCommerce advertisers with extensive reach and precise targeting options.
10. Nativo
| Feature | Details |
|---|---|
| Reach | 600+ premium publisher partners |
| Key Features | High-quality placements, engagement focus |
| Ad Formats | Native articles, video, display |
| Minimum Spend | Custom packages |
Nativo emphasizes high-quality native ad placements and user engagement. The platform’s technology ensures that ads seamlessly integrate with publisher content, enhancing the user experience and ad performance.
Nativo’s focus on premium publishers and brand-safe environments makes it an excellent choice for eCommerce brands looking to build trust and credibility.
The network’s diverse ad formats, including native articles and videos, allow for rich, engaging content that can effectively showcase eCommerce products.
11. AdUp
| Feature | Details |
|---|---|
| Reach | Global programmatic network |
| Key Features | Cross-platform reach, programmatic buying |
| Ad Formats | Native, display, video |
| Minimum Spend | Custom packages |
AdUp offers programmatic native advertising solutions with cross-platform reach. The network’s advanced targeting capabilities and real-time optimization ensure that eCommerce ads reach the most relevant audiences across various devices and platforms.
AdUp’s focus on contextual and behavioral targeting allows for precise audience segmentation, making it valuable for eCommerce brands looking to target specific customer segments.
The platform’s programmatic approach enables efficient ad buying and campaign management at scale.
Factors To Consider When Choosing A Native Ad Network
Selecting the right native ad network is crucial for eCommerce success. Consider these key factors to make an informed decision:
- Reach and Targeting
Evaluate the network’s reach and targeting capabilities to ensure you can effectively reach your desired audience. Look for networks that offer granular targeting options based on demographics, interests, and behaviors relevant to your eCommerce niche.
- Quality of Inventory
High-quality ad placements on reputable websites can significantly impact ad performance and brand perception. Prioritize networks with premium publisher partnerships and brand-safe environments to ensure your ads appear alongside trustworthy content.
- Pricing and Cost per Acquisition (CPA)
Compare pricing models (CPC, CPM, CPA) and evaluate the potential return on investment. Consider networks that offer flexible pricing options and transparent reporting to help you optimize your ad spend and achieve your desired cost per acquisition.
- Transparency and Reporting
Choose networks that provide comprehensive, real-time reporting and analytics. Transparency in ad placement, performance metrics, and audience insights is crucial for optimizing your campaigns and maximizing ROI.
Tips For Maximizing Native Ad Performance
To get the most out of your native advertising efforts, follow these best practices:
Creative Best Practices
- Create compelling headlines that pique curiosity without being clickbait
- Use high-quality images that accurately represent your products
- Ensure ad copy aligns with your brand voice and resonates with your target audience
- Test different ad variations to identify the most effective combinations
Landing Page Optimization
- Design landing pages that provide a seamless continuation of the ad experience
- Ensure fast loading times and mobile responsiveness
- Include clear calls-to-action and relevant product information
- Optimize for conversions with persuasive copy and trust signals
A/B Testing
- Continuously test different ad elements, including headlines, images, and call-to-action buttons
- Experiment with various targeting options and ad placements
- Use A/B testing to refine your landing pages and improve conversion rates
Continuous Optimization
- Regularly monitor campaign performance and adjust strategies based on data insights.
- Stay updated on industry trends and platform updates to leverage new opportunities
- Refine your targeting based on performance data to improve efficiency over time.
Conclusion: Taboola Offers Great Native Ad Solutions In Budget
The top native ad networks discussed in this guide offer a range of features and capabilities to suit various business needs.
From Taboola’s extensive reach and content discovery engine to Nativo’s focus on high-quality placements and engagement, each network provides unique advantages for eCommerce advertisers.
Remember to evaluate your specific requirements, budget, and target audience when selecting a native ad network.
By leveraging these platforms’ strengths and following best practices for campaign optimization, you can create effective native advertising campaigns that drive engagement, conversions, and growth for your eCommerce business.